SEO on Page Blogspot Optimization

Maybe not a few of us who choose to use the Blogger blog platform (Blogspot) for reasons of convenience it offers. By using Blogspot we don't need to think about hosting matters, because Blogspot is hosted, in other words we are hitching a ride on Google's servers, so there is no doubt the quality.

In this article I will explain the techniques for optimizing SEO on page on Blogspot based on case studies and some related article summaries.

Here, 6 ways you can do SEO optimization on Blogspot.

# Use of the Right Title Tag

The optimal use of the title tag recommended by Google is 50-60 characters.
Logically it makes sense, because the use of title tags that are too long will certainly be cut off in the SERP (Search Engine Result Page) results and look "not good looking".

This is the most important part, the title tag must contain focus keywords.
Still using the name of the blog (site title) in the title tag?
Please delete it now! Based on my case study, this has an effect on the SERP results.
Make it an interesting title. Where can we get keyword ideas to use in the article title?
The best way is to do keyword research.

# Use of Custom Permalinks

By default, Blogspot generates permalink automatically, usually if the post title is long it will be truncated.
So, use a custom permalink that is short and contains focus keywords.

For example, the title of this post "SEO on Page Blogspot Optimization (Case Study)", I use permalink: seo-on-page-blogspot.html.
Focus keywords: SEO on Page Blogspot.

# Activate the Search Description feature

Search description is a line of paragraphs that contains a brief description of the article that we make, or commonly called: meta description.
The recommended recommendation for meta description in terms of SEO optimization is a maximum of 160 words.

This number is certainly not necessarily my original mention, but obtained from several SEO analysis tools, the following explanation.

By using a maximum of 160 words, the post description will be fully read, following an example of the results.

Make the meta tag description as attractive as possible so that it encourages visitors to click. This is very clear! If the description is not interesting, how could people want to read our posts, just click reluctantly.

Here's how to activate the search description on Blogspot:

Settings> Search Preferences> Descriptions: Edit and select Yes. Fill in information about your blog, this serves as a description on the main page.

As for the description on the post, it is usually located in the right panel as below.

# Use the Custom Robots.txt Feature and Custom Robot Header Tags

This custom robots.txt function is to notify search engines not to crawl and index pages that do not want to appear in SERP results.
For example: internal search pages, archive pages, category pages, tags or labels.

To enable custom robots.txt on Blogspot:
Settings> Search Preferences> Crawlers and indexing: edit custom robots.txt and custom robots header tags.

# Blog Content Optimization (Articles)

Many people suggest doing article optimization by paying attention to keyword density, or what is commonly called: keyword density. Yoast SEO plugins parameters also suggest a maximum keyword density value of 2.5%.

... Is that still valid?

According to the case study that I did, when I first started blogging, I never paid attention to these values, writing yes, just writing according to what was in my head.

Then how are the results?
For keywords with low competition, some of the articles that I wrote turned out to be included on page 1 of Google, although not number 1. One example is the keyword: "make a telegram bot" written on June 08, 2017.

So my advice, do not think too much about the value of keyword density, write according to user needs. Write the full article, a minimum of 600 words, or more complete is better.

This is the most important part, because articles are everything. Quality articles = quality blogs, so quality blogs are blogs that have quality articles and prioritize user experience.

# Blog Speed ​​and Structured Data Testing Results

Sometimes we often forget this, or even consider it trivial. Though blog speed is very important in the world of SEO.
This is also my homework right now, because the results of testing the Google PageSpeed ​​Insights blog are still low.

The last is: structured data testing.
Test and make sure no errors are detected.

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